Smells from childhood are especially prone to triggering deep memories: the almond-and-raw-flour smell of Play-Doh, mentholic Vick’s Vap-o-Rub, Johnson & Johnson baby shampoo. Early memories feel monumental because we had less experience to compare them to; things seem novel and amazing when you’re a kid, and somehow get coded as amazing, though later you can recognize that they’re not. But this can happen with anything emotionally charged—I had a long-distance boyfriend in college who reportedly would smell Pantene, the shampoo I used exclusively from the ages of 16 to 20 or so, in drugstores and instantly get an erection.I reviewed some scents that were "Big in the '90s" ('80s too), so chances are high I covered something you or someone close to you actually wore. Chances are also high, unforch, that I hated it, so apologies in advance if I shat on your sentimental favorite.
Friday, October 1, 2010
Week is long, month is short
It's the first again already, which means my monthly scent column is up. This time, it's all about the memories: